👋 Hi, I’m Mel.

I design how products work, simplifying complex systems and journeys, using AI to explore, iterate, and deliver better experiences.

I design how products work, simplifying complex systems and journeys, using AI to explore, iterate, and deliver better experiences.

I design how products work, simplifying complex systems and journeys, using AI to explore, iterate, and deliver better experiences.

8+ years

Experience

B2B B2C

Product

Web App Kiosk

Multi-platform

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How I bring Ideas to life

Every project is different, so my approach adapts with it. I balance user needs, business goals and technical realities , exploring widely, testing ideas and turning complexity into experiences that feel simple.

Every project is different, so my approach adapts with it. I balance user needs, business goals and technical realities , exploring widely, testing ideas and turning complexity into experiences that feel simple.

1.Understand

🕵️

Look beyond the brief

Dig into user needs, business goals and behaviour, using AI to help research and synthesise insights.

2.Define

🎨

Turn insights into direction

Shape research and insights into a clear product strategy and design direction.

3.Explore

🧪

Go broad before going deep

Explore ideas through sketches and rapid prototypes, using GenAI to move and test faster.

4.Deliver

🛠

Think beyond the happy path

Design for the full experience, not just the perfect journey.

5.Evolve

🔄

Launch isn't the finish line

Learn from testing, feedback and real-world behaviour, then iterate and improve.

🎨

Design

Sketch, prototype, and craft intuitive experiences

🧪

Test

Run usability sessions, validate, and capture insights

🚀

Launch

Work with devs, test releases, and polish final details

🔄

Iterate

Review results, adapt designs, and improve experiences

🚀

Launch

Work with devs, test releases, and polish final details

🔄

Iterate

Review results, adapt designs, and improve experiences

Featured work

A few projects that show how I solve problems, turn ideas into real and usable products.

Premier Inn

Creating a more seamless digital guest journey

Improving key experiences across the Premier Inn app and self-service kiosks, with a focus on simplifying guest journeys and increasing digital adoption.

iOS/Android

Kiosk

Digital key

Check in online

Natwest tyl

Innovating Financial Solutions

Designing an early-stage vision for smarter, simpler business expense management.

iOS

Concept exploration

Dashboard

AI chat bot

Affinity Water

Enhance Digital Experience for Water Billing

Simplifying everyday water account management through clearer, more intuitive digital journeys.

Responsive Web app

B2B/B2C

Dashboard

Manage biils

Selected work above. More below.

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A collection of visual work beyond product design..

Download CV

View all projects

More about me