Brief
Create a brand for an innovation platform, WorldLabs.
My role
At first, I spend time understanding the purpose of the product and discuss the company vision with the CEO and the team.
I started to do my own research and came up with a range of design ideas, such as: colors combination, shapes and typeface etc. I handled the project end to end and led the art direction.
Process
• Research
• Brandstorm
• Ideas development
• Present to the team
• Further development
• Finalise
• Final outcome
Examples
Idea - pattern
Idea - logo
Idea - color 1
Idea - color 2
Idea - logo
Idea - logo
Idea - logo
Idea - logo
Holding hands
Final outcome
